Build A Bear Workshop Inc provides own stuffed animal interactive entertainment under the brand name of Build A Bear Workshop brand, in which the dress, guests stuff, fluff, accessorize and name their teddy bears and other stuffed animals. The Build A Bear Workshop Company operates in three segments namely international franchising, retail, and commercial. The retail segment controls the activities of stores at in the United States, Canada, Ireland, France the United Kingdom, and other retail delivery operation. The international franchising segment controls and takes care of activities of franchise agreements with locations in Australia, Africa, Asia, the Middle East, Mexico Europe, and South America. The commercial segment runs its transactions with other business partners, mainly consists of licensing its intellectual property.