Carroll's is also popular as P.J. Carroll & Company Limited. They are a reputed company dealing in various tobacco products. They are a subsidiary unit of British American Tobacco. The company used to sell branded cigarettes in Ireland during twentieth century. Caroll's Number1 filter cigarette was launched in 1958. Internationally acclaimed cigarette brands under this company are Dunhill and Rothmans were also manufactured under this banner. The company even distributed Kent, Winfield and Lucky Strike. The company also acquired prestigious naming rights over GAA All Stars Awards. Until restrictions on advertising tobacco products came into effect, Carroll's offered extensive sponsorship for sports.