The company cracker Barrel is a chain for combined stores that operates as the restaurant as well as gift shops at the same time. The menu of the restaurant is based as per the traditional and southern cuisine and the restaurants even has the décor and ambience which looks like very old fashioned but traditional general store. They feature a stone fireplace, wooden rocking chairs, artifacts, which are all from the local region. These chains of restaurants have won many awards as for its distinctive style and its very different style for outdoor advertising. The company is even noticed for most of its charitable activities.