More than half a century ago, the Goretti Supermarkets was initiative was started by Raymond Goretti. Even after he passed away, his legacy has been carried forward today. In a market full of corporate, a family owned supermarket has successfully survived with their focus on quality. Their communication strategy focuses on the "relationship building" with customers which promotes the fact that multiple facilities for customer convenience is provided at the Goretti Supermarkets. They also openly share the credit of their success with their employees who make it possible to run the business 7 days a week which is quite an achievement for a family owned supermarket.