Hat Club was initiated for the first time in the year 1992. The founder of the company is former NBA player Danny Ainge. The idea of selling different kinds of hats under one roof started from a small space way back during its initiation. Today the company has not only multiple branches but even an online store through which one could place one's orders for hats. They even run a loyalty program in the form of membership schemes. Members get the privilege of additional discounts on all products. They hold different social interaction sports events where multiple star players participate and endorse the brand.