The Republic of Tea stands out in their approach and the way they represent themselves. The organization was founded in 1992. Since the inception, they have been very particular as their representation as "republic". Hence, their employees are called ministers and sales representatives ambassadors. They call their customers citizens and their retail outlets are termed as embassies. Their products are available at more than 20,000 gourmet retailers and restaurants throughout the country. They not only sell tea but also spread awareness about it through their special tea blog and keep buyers engaged through the same. Some of their product types include green tea, Rooibos tea, green Rooibos tea, white tea, herbal tea and oolong tea.