Zale Corporation is one of the leading specialty retailer outlets of varied accessories and is located in North America. This organization was setup in the year 1924 with Morris Zale, Ben Lipshy and William Zale opening first "Zales jewelers store" in Wichita Falls, Texas. To make their launch successful, Zale brothers came up with a marketing strategy of credit policy. This made their base stronger and good customer service. It led the company to expand themselves in later period. In 1946, Zale brothers relocated its headquarters to Dallas from Wichita Falls, TX. With expansion in its business, the company formed its online shopping site in 1998.