MGA (Micro-Games America) Entertainment is one of the leading manufacturers of children's entertainment items and toys. They provide a wide range of collection that includes Moxie Teenz, True Hope, Novi Stars, Bratzillaz, Kachooz, Bratz fashion doll line, Moxie Girlz, BFC ink, Lalaloopsy, Rescue Pts and Hugwallas. Isaac Larian founded the company in 1979. He is also the chief executive officer of the company. MGA Entertainment launched "Super Click-It", an audio game, in 1999. In 2011, they launched animal plushes that are programmed to hug people. They own a preschool named Little Tikes. More than 1500 personnel are employed in the company.