Overstock.Com Inc in short known as O.co is an American Online discount retailer Based in Cottonwood Heights, Utah, USA. Patrick M. Byrne the CEO of the company launched it in May 1999. The company initially sold surplus merchandise on an online commerce marketplace. Now the company sells a wide range of products which includes furniture, rugs, bedding, electronics, clothing, jewelry, travel, cars, and insurance. The National Retail Federation ranked the company number 2 in the US for best customer service in the year 2012. The company also manages an online auction site for real estates and cars.
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This company engages in the most flagrant and obvious consumer fraud I've ever seen. I'm an attorney and am quite familiar with law in this area. I purchaed a product that was so far from the description provided by OVerstock that I was in shock - and I have seen some horrendous cases of consumer fraud. Nonetheless the reviews of the product were surprisingly positive, and any negative reviews were hard to find and at the end of the list; I am convinced that their deceptive practices extend to manipulations of their reviews. It is by far the most extreme example of false statements in advertising where the actual product was so substandard.
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