Merle Norman Cosmetics Inc is a privately owned organization that has built a foundation by providing samples to users. The company follows particular rule before offering products and they ask to try the products before someone pays for it. Merle Nethercutt Norman is the founder of the organization. The company started its first cosmetic shop in Santa Monica, California and the first shop was introduced in 1931. The company both manufactures and markets color cosmetics and different skin care products. They sell these products through 2,000 personally owned outlets that operate under the brands name. At present, Merle Norman studios are operating in individual shopping malls as well.