Sergeant's Western World is a miscellaneous accessory and apparel store. They mainly deal in clothing accessories, shoes, sports goods and accessories and also functions as a wholesalers of farm supplies merchant. They are a reputed wholesale center of men's boots, western apparel and other saddlery and equestrian equipments. The company came into being in 1992. According to a report of 2011, the store had a revenue of about $5.1 million. They were incorporated in the region of Texas. Denis Sergeant is the president of the company; Cherryl Sergeant is the executive vice-president, while Brenda Lamers is the manager of the store chain.