Ron Jon Surf Shop serves as a retail outlet that specializes in offering a number of bodyboarding and surfing equipments, apart from various other home décor products and clothing line. They have their stores across Cocoa Beach and ship Bottom, apart from several other retail outlets of smaller size. The store at Cocoa Beach has become a place of tourist attraction. Ron Dimenna founded the business initiative. The surf shop also incorporates Ron Jon Surf School, run under the able leadership of Craig Carroll, at Cocoa Beach. One of the most notable products available in the stores is the exotic quality of tanning lotions.