Abercrombie & Fitch also referred, as A & F is a retailer that puts forward casual wear for youngsters, especially for people belonging to age group of 18 to 22. It has its headquarters in New Albany Ohio, with stores in over 300 locations. There are three subsidiary branches of the company namely Gilly Hicks, Hollister Co., and Abercrombie Kids. The company refers to its headquarters by the name of 'The Home Office', and its merchandise distribution centers are primarily located on campus for ensuring brand protection. The company focus on offering trend-driven designs and clothing for the young generation and it promotes its signature jeans heavily.