Haagen-Dazs began to offer its ice cream with 3 flavors including coffee, vanilla and chocolates dating back to 1920s. It started as a family business that prospered from 1930's to 1950's. This family business was started by Reuben Mattus first accompanied his mother's business relating to ice cream and had been supported by wife - Rose Mattus when decided to begin a new company to fulfill his vision of ice cream. The new brand has been given to what is being called today. He continued producing unique ice creams made of pure and fine ingredients. In the year 1983, the founder decided to sell the brand to "Pillsbury Company" which committed to all-time innovation.