Hallmark Card Inc is a privately held company founded by Joyce C. hall in 1910. It is the largest manufacturer of greeting cards in the United States and features greeting cards for several occasions. Cards of the company are sold under branded names like Shoebox, Ambassador and Hallmark and are available in more than 38,000 retail stores in the United States. Additionally, the company owns Crayola, crayon manufacturer and more than 90% in Crown Media, cable broadcaster and Kansa's City Crown Center, a real estate development company. It had been awarded National Medal of Arts in 1985. Employees of the company are 16,000 in number.