Heelys, Inc is a trusted brand of footwear provider of the nation. Roger Adams founded Heelys, Inc., which was previously known as Heeling Sports Limited in 2000. They own Soap, Heelys and Axis brands. The company offers exclusive shoes with a wheel in sole that was designed and created by the founder of the company. They also provide services in repair of the heels and selling different types of protective gears and helmets. Heelys acquired Soap brand in 2002. The company offers shoes with unique style and colors that are also available in the newest Soap shoes. Mike Staffaroni serves as the chief executive officer of the company.