Jack Loeks Theatres, Inc is also referred to as Celebration! Cinema, which is a movie theater chain. It serves the following cities and surrounding locations - Benton, Mount Pleasant, Grand Rapids, Muskegon, Portage and Lansing. According to the report - average 5.5 million people see movies per year in the Loeks Theatres. Portage, Grand Rapids North and Lansing locations are known for featuring IMAX theatres. Lansing and River Town Crossings feature "MOPIX Rear Window Technology" for hearing impaired. Many locations are famous for featuring "DLP Digital Cinema" by Christie. Jack Loeks Theatres, Inc had bought 2 theatres from Plano, TX recently. It is an effort for continued expansion in West Michigan area.