Leapfrog Enterprises Inc is a leading educational entertainment developing technology based educational product such as educational games, books and learning toys. The company founded in 1995 is based in Emeryville, California, US. Some of its best selling brands are LeapPad, Leapster Path, Tag and Didj. LeapFrog won the Toy of the Year Award in 2011, Teacher's Pick Award in 2011 by Instructor Magazine and much more. The product of the company focuses on effective learning for all ages in school and home, around the world. Marketing of the product is by retailers, distributers, and to schools worldwide for consumer it offers the package through its website.