Phat Farm is a trusted fashion line of the nation and it is a subsidiary of Kellwood Company. Russell Simmons founded this company in 1992. Phat farm reflects contemporary American culture by combining urban aesthetics and Ivy League's preppy culture. Phat Farm has now an asset of million dollars. The success of this business is the result of a high quality commitment, improving and developing latest design and support to the retail business. They break the ethnic boundaries and stereotypical fashion. Baby Phat is an extended brand of Phat Farm and this brand promotes kids wear, women's apparel and other fashion accessories such as fragrance, eyeglasses, etc.