CitiFinancial is a personal credit institution company based in the United States of America. It was founded in the year 1912 then known as Commercial Credit. In the year 1986, the former CEO of Citigroup, Sandy Well, bought it and CitiFinancial became one of the major subsidiaries of the Citigroup. The company specializes in offering both unsecured and secured personal loans for improvement of homes, consolidation of debt, unexpected expenses such as medical bills or car repairs and even vacations. It also refinances loan and writes mortgage and home equity. The company has over 1000 locations in America alone.