Corporate Office

I cannot stand your new commercials every time they come on the tv I turn it, what are you trying to teach young kids these days. You have just lost a true customer, back to Walmart I go.

I cannot think of one thing that I could buy at KMart that I cannot easily buy elsewhere. And I detest bullies and hypocrites. Bullying a 66 year old woman because of a WORD she used once upon a time is asinine, particularly when not one of you can claim yourselves as perfect! The only perfect person who ever lived died on the cross for such as YOU!

Your commercials portraying kids as gangster rappers on the bus and school yard bullies is absolutely appalling to me. The first commercial with the mini hoodlums in the play ground talking like their illiterate hoodlum punks was horrible enough and then you did worse in the second commercial where you seem to glorify gangster rapping with children. What's even worse is K-Mart doesn't see just how wrong it is. I'm teaching my kids respectable values and to be good citizens and K-Mart tries to teach our kids that it's Okay to be a low-life gangster rapper and school yard bullies. You should be ashamed of yourselves!!!

DISGUSTING COMMERCIAL - HOODY AND GANG KIDS STOP SHOPPING AT KMART AND SEARS UNTIL THEY APOLOGIZE AND REMOVE THIS COMMERCIAL - this commercial, kids on basketball court at school, detestable, distasteful, and most degrading for all black and Hispanic children and families. How dare you have young children act as if they are in a gang, speak like they are completely uneducated. ALL associates that were a part of this most disrespectful commercial should issue an apology ON TELEVISION for such trash and abuse of authority for children! Shame on all of you!! BTW - I'm white Jul. 24, 2013 1 2 3 4 5 -by j. johnson Ghetto Commerical I'm glad to see I'm not the only one greatly disturbed by the latest ghetto commercial you have on televison. What were you thinking???!!! Jul. 24, 2013 1 2 3 4 5 -by Joanne Yo Mama K-Mart has added their name to the list of many who condone bad behavior by sending our children a message that it's ok to act and speak like uneducated, disrespectful and undisciplined children who do not care or respect themselves, their parents or others. Clearly, K-Mart doesn’t respect themselves, it’s obvious they do not respect me, the consumer. I will no longer shop K-Mart. Collectively, I spend an estimated $5,000 a year at K-Mart for my family of six. I’m shopping somewhere else, a company who respects America. Jul. 24, 2013 1 2 3 4 5 -by Lydia Garcia Incompetent Your latest ad on television is absolutely awful. The little kids jumping around and using words that a normal person can not understand. Yo Momma !!!!! What has happened to proper English?????? Jul. 23, 2013 1 2 3 4 5 -by Patricia To those writing reviews on this site: your complaints are not actually being posted to K Mart regarding inappropriate gang-minded advertising. This is just a complaints board. If you want to let K Mart really know how you feel regarding their latest ad campaign make sure you go directly to K Mart corporate site. I have been in contact with them and protesting the use of playground children acting like gang thugs with unfavorable speech. I was notified that this was " a tongue in cheek" ad and they are sorry it is "offensive"- but as yet they are still running the ad. And for the poster that states it is "funny", I am perplexed by your response. Teachers are complaining about this ad with negative behavior impact. They should know- they deal with it everyday. Jul. 23, 2013 1 2 3 4 5 -by disgusted Bullying? Really? I am writing because I am disgusted by the current Kmart commercials that promote bullying at school. Granted, the kids are "complimenting" the things that their mothers purchased for them, but the commercial glorifies bullying behavior. As an educator, I find it reprehensible that Kmart would use such a commercial. Jul. 23, 2013 1 2 3 4 5 -by Kim Valera Terrible Ghetto Commercial I am so sad and discussed that Kmart would think this "Back to School" commercial is acceptable advertising. I can't watch the channel that airs it, it is THAT discussing to me! Now you want me to rate this, there are no negative stars!!!! I have a problem leaving one star!!! Jul. 23, 2013 1 2 3 4 5 -by Carole Denton commercial what a disgrace for k mart i serviced k marts at there high but i do not like to go in one now durty and dishieveled and the commercial shows how low they ahave gone Jul. 24, 2013 1 2 3 4 5 -by jr23 Back to school Commercial As a retired teacher, parent, and grandparent, I was shocked to see your choice of a "back to school" ad. Shouldn't everyone be striving to exemplify the best for our children?! The speech and the attitude portrayed in the ad is so very disappointing. I can't believe that K-mart Cooperation has no higher standards. Ads are meant to sell products, but unfortunately, I'm so dismayed with your ad, I will NOT be shopping for ANYTHING at k-mart in the future. If judgment is lacking in the ad department, I question where else judgment is lacking in your corporation! Please don't be a detriment to education. Our children deserve better! Jul. 24, 2013 1 2 3 4 5 -by B. Fifer Current school yard commercial This is nothing more than attitude perpetuation , what were you thinking. ??? This current attitude is a huge reason not to shop your stores. Teaching young children that dialog with attitude is ok. ?? Shame on you. Schools are having so much trouble now without you thinking this is ok to put on television. It's not funny nor appreciated. Jul. 23, 2013 1 2 3 4 5 -by Pam Brock Horrible Commercial It's obvious that your advertising department wanted to get the attention of millions of Americans by their pathetic commercial. Well congratulations it has succeeded but in the worse possible way. I am offended by your lack of concern regarding the races that make up AMERICA. Your attempt to display what children say to one another either by words or by their body language is disgraceful. I would SERIOUSLY rethink your advertising stradegies. Jul. 18, 2013 1 2 3 4 5 -by KJV Chill out I do not understand how KMart ad people thought this would be an appropriate commercial. Trash talk just makes me think of gangs and not of a place I would want to shop! The commercial is irresponsible given the issues of the day. Jul. 20, 2013 Your newest ad really hits a nerve with me. We just have had a trial that has the whole nation split because of racial issues, and a witness at that trial that could not be understood because of her ghetto lingo. This ad promotes ignorance. Really...you could do better! Jul. 20, 2013 1 2 3 4 5 -by Stacie Commerical (back to school 2013) Totally disgusted with your Back to School commerical. Very disrespectful, the commerical is saying it is alright for little kids to act and talk like that. This type of commerical is inappropriate and very offensive to be seen on and viewed by children. Jul. 22, 2013 1 2 3 4 5 -by Sharon TV Ad with Getto talking children How disgusting! I have missed having a K Mart in Houston near me. I am however grateful at this time. I work in the schools and you are only helping to lower the children and their negative thoughts, language and lack of learning. I am white and I do NOT appreciate you making these children appear stupid and wanting to be GETTO! SHAME ON YOU and your company. The children need to be lifted up not taught to make negative jokes about their Mothers! So with that I will thank you for removing your store near me! Sears will continue to go down hill with this kind of leadership! Jul. 17, 2013 1 2 3 4 5 -by Janice Gautreaux commercial Your back to school ad is pure trash. Ghetto talking kids hurling insults and gang signal hand moves. What were you thinking? You drop Paula Deen and then throw ghetto stereotype and thug like mentality on young children. Talk about glass houses. I teach third grade in a low socioeconomic area and it is a constant battle to erase the type of street thug smugness that you embody in your commercial, I will NEVER shop at a place that defiles our society values and promotes street gang, thug behavior. Jul. 17, 2013 1 2 3 4 5 -by michele vanbennekom Hoody commercial I can't believe your writers couldn't have come up with a better back to school commercial. It's looks like a bunch of uneducated kids rambling on. Maybe this is ONE of the reasons why K-mart is in bad shape today. Stupid commercials, stores that need serious remodeling and merchandise this is ALWAYS out of stock. K-mart needs more than it's stores remodeled, it needs it's management restructured......... Jul. 18, 2013 1 2 3 4 5 -by Ken 1 2 3 4 5 ... 45

Forget the fact your stores are untidy and disorganized compared to the Kmarts I grew up with. My review is leveled at your current back to school ad portraying young children as disrespectful, trash talking, gang bangers. I am shocked that corporate America has stooped so low at a time when our country needs to be lifted out of it's moral decay. Shame on you.