Jack Wills is a clothing brand in Britain that focuses on university students specifically. Its fashion label makes use of the registered trademark and brand 'Jack Wills - University Outfitters'. It is the primary inspiration behind introducing the brand in the market. They use unique quality of techniques, designs and materials for distinctive connection between the old and new. The store was first opened in 1999 before expansion, which had been included present chain of 49 stores inclusive of 3 outlets. The brand is partly held by Jack Wills Ltd, private limited company and Inflexion (private equity firm) post the investment deal in the year 2007.